BRANDING & STRATEGY

Visibility matters more than ever — but branding isn't just about being seen, it's about showing who you really are. By working closely with athletes, creatives, and brands, the process helps bring new stories to the surface — giving clients a clearer understanding of themselves. Through conversations, visual storytelling, and different content formats, the approach connects personal insight with creative strategy — helping shape narratives that reflect not just where you are now, but who you're becoming.

CASE #01- DAFNE SCHIPPERS - REINVENTING A CHAMPION.

After an illustrious career as one of the fastest women in the world, Dafne Schippers faced the challenge of redefining her identity beyond the track. A strategic social media and positioning plan framed her transition from elite athlete to a new chapter. The first creative translations of this identity included the announcement of her retirement and storytelling content that celebrated the legacy of her legendary sprints.

CASE #02 – Edson Álvarez: Connecting a Star to His Fans & New City

When Edson Álvarez arrived in Amsterdam, we launched his exclusive fan app with a 360° campaign that introduced him to both Ajax fans and Dutch culture. To help new fans connect with him, we highlighted his personal side—not just as a footballer, but as a person.

Beyond the pitch, we captured his first experiences with bitterballen, patatje oorlog, and frikandellen, showing a fun, relatable side that strengthened his bond with fans.

Through exclusive content and storytelling, we drove new and existing fans into the app, where they engaged with Edson through behind-the-scenes moments, personal insights, and direct interactions.

More than just football, this campaign built a genuine connection between Edson, his fans, and his new home.

CASES #03 - 9024MEDIA— REPOSITIONING.

At my time at 9024Media, the challenge was to reposition the agency as a disruptive force in the global football content industry. With massive ambitions and international reach, a fresh identity matched its hunger and dynamic culture. This transformation culminated in a brand manifesto video and large-scale printed visuals spread throughout the agency—bold, ambitious, and ready to conquer the football world.

CASE #04 - MEMPHIS DEPAY - FROM CLUB SUPPORT TO…

During my time as Creative Director at 9024Media we developed a new game plan voor Memphis after a difficult period at Manchester United, Memphis Depay's social media presence shifted to focus on supporting the team, fans, and club rather than personal achievements. Following his transfer to Olympique Lyon, a new chapter began. The 'Lion' persona became the driving force in his visual identity, symbolizing energy, boldness, and leadership—a transformation reflected across all social media content.

FROM FOCUS ON THE TEAM AND FANS TO…

…THE LION UNLEASHED.

CASE #05 - BRAND POSITIONING – HIGH END NUTRITION X RICO VERHOEVEN.

You Get Out What You Put In. High End Nutrition empowers athletes with premium, science-backed supplements to unlock their full potential. Our philosophy is simple: what you put in determines what you get out — no shortcuts, no compromises.

As a world champion, Rico Verhoeven embodies this mindset, making him the perfect ambassador. His relentless dedication to performance mirrors our commitment to quality and transparency.

Every ingredient is carefully selected to fuel those who refuse to settle — from athletes preparing for their next fight to anyone pushing their limits.

CASE #06 – Maan: 'Gewoon Maan' – A 360° Fan Engagement Campaign

At Celapp Media, we created the 'Gewoon Maan' strategy—a 360° campaign designed to bring Maan closer to her fans. At its core, the 'Gewoon Maan' app offered exclusive access with live chats, giveaways (concert tickets, merch, personal items), and intimate fan-only house concerts.

To deepen engagement, we launched ‘Gewoon Maan series’, an exclusive series where Maan shares personal stories, giving fans a front-row seat to her life. Through a mix of tech, content, and fan activations, we turned casual listeners into a tight-knit community, setting a new standard for artist-fan connection.